Glysomed Gets a New Look and New Ingredients

For more than 20 years, Canadians have trusted Glysomed to be hard-working, soothing and effective at deeply moisturizing the roughest, driest skin.  Today Glysomed is a leading skin care brand and the No. 1 hand cream in Canada. But still we saw room for improvement, so we set ourselves on a mission to strengthen the appeal of Glysomed, to build an even broader audience, while maintaining Glysomed’s familiarity and authenticity to it’s current users.  This is no easy task.  We enlisted the expertise of team members from Design, Marketing, Technology, R&D and Executives to develop upgraded formulas using trend-right ingredients, achieve a more contemporary design across the line, streamline all copy for enhanced communication clarity and package it all in new, luminescent tubes and bottles that add a premium feature to the brand.

We began by conducting a large-scale Consumer Research study in Canada to gain insights into the overall skin care landscape and specific insights about Glysomed.  Next we conducted focus groups in Canada to determine which of several design and package options would best contemporize and elevate the brand image.  Meanwhile, we improved our Foot Balm formula by adding Geranium and Palmarosa oils.  Both of these oils are soothing skin conditioners, known to be extremely beneficial in foot treatments and familiar to neuropathic and diabetic patients.  We enhanced our Body Lotion formula by adding Mango and Shea butters.  These ingredients are among the most widely known of rapidly growing skin butters.  Shea has luxurious softening properties and mango butter is rich in antioxidants.

As a result, we have a beautiful product line that builds on current strength with a noticeable evolution.  Shipping of the new graphics along with the enhanced formulas takes place throughout the first half of fiscal 2017.

TRUST THE GREEN.  TRUST GLYSOMED.®

 

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What are people saying?

From top of our heads to the tips of our toes, our skin faces the world alongside us each and everyday. But of all our body parts, our hands do the most, which also means that our hands are also the first to feel the strains of our everyday lives. Lots of us have this problem where we get dry itchy skin, especially while we’re working and anyone who has ever dealt with cracking skin knows that it is not only frustrating, but also quite painful.

And we know that lots of you have experienced this painful problem.

Thankfully, Glysomed Hand Cream really helps alleviate dry, cracked hands.  Just ask Sophia from Nova Scotia.  She writes,  “ I’ve been using Glysomed for a few years now. I heard about it from a friend and I’ve been using it ever since. I use it at work too and it saved my life. I used to have literally cracked, bleeding hands and it hurt so much. Even prescriptions would just burn so bad. Glysomed doesn’t hurt or burn. It coats like they say, a glove, it’s so amazing, I love it.”

And she’s not the only one showing love for our hand cream. New and current users alike continue to love it, good price for a great product.

Nicky, ON:
“Just tried your Glysomed Hand Cream.  This is the best cream, bar none.  My hands are almost always dry as a result of my job.  A co-worker told me about your product and my hands are almost back to normal.  No more cracked and itchy skin.  Thank you for this product which I find is a good price for a great product.”

Sammy, ON:
“I must say this is the best skin care product I have ever used.”

Through your shared feedback, we are able to reach more people and help them with this problem. Not only does Glysomed help with irritated, dry, cracked and blistered skin, but unlike some prescriptions, it neither stings or burns – a completely painless way for softer hands!

Glysomed is also effective at managing eczema flare-ups, but don’t just take it from us! Take a look at what our loyal users have to say about our hand cream!

Tricia, ON:
“…I use your product daily and it helps keep my hands and body free of dryness from (all the) shampooing, perming and colouring.  I also suffer from eczema/psoriasis and I have found that Glysomed has kept it at bay for many years now.  When my co-workers complain about sore, cracking skin, I pull my Glysomed out of my purse and let them have a try!”

Barb, ON:
“I’d like to tell you that Glysomed cream has been a God-send to me and my two little boys.  It has really helped us with our eczema.”

Dana, ON:
“I have had extremely bad eczema all my life and nothing has worked for me, I found Glysomed and it has been the only thing that has worked for me.”

We asked you to tell us your Glysomed story and we sure appreciate all the feedback we received so far!  Keep it coming – a hint, trick or suggestion from you might be just the thing to help the next person and so on.  Everyone wins when everyone shares!